The type of website builder you choose determines what your website looks and feels like in the end; that is, whether it comes out like a well-made home pizza or a kitchen disaster.
As a website designer, you'd want to go for the option that balances aesthetics and functionality. At the same time, you don't want to bore yourself with too much code you do not care about.
Frankly, there are many options for creating websites, including Wix, Weebly, and GoDaddy. Today, we'll compare two web builders that have fast become designer's favorites—Webflow vs. WordPress.
In this overview of the two website builders we will compare them across pricing, SEO, eCommerce functionality and design capabilities.
Table of contents:
- Webflow vs WordPress Pricing
- Webflow SEO vs WordPress SEO
- Webflow eCommerce vs WordPress eCommerce
- Which is better for web design?
Webflow vs. WordPress Pricing (Hosting, Templates, Themes, and eCommerce)
Let's start with what it costs to use Webflow or WordPress as your primary website builder.
The pricing structure for the two platforms does differ quite a bit, so getting a perfect comparison between the two isn't a simple task.
In this section we will cover pricing by comparing the costs across the following 3 different subcategories - hosting, templates/themes and eCommerce.
Let's dive into Webflow and WordPress Hosting Costs!
How Much Does Webflow Hosting Cost?
Webflow offers four types of site plans not to be confused with their account plans. A site plan allows you to connect a custom domain to your website and publish it live on the internet. With the site plan Webflow acts as the hosting provider for your website and as a result I often refer to site plans as "hosting plans."
The first site plan (basic) costs $12 per month (paid annually), and as described by Webflow it is best used for a simple site that doesn't need a CMS. Webflow's basic site plan allows you to build up to 100 static pages, have 25,000 unique visitors per month, provides 50 gb of CDN bandwidth and allows for 100 form submissions each month.
Their 2nd site plan (cms) starts at $16 per month when paid annually and introduces Webflow's powerful CMS features. This is great for a website that has a blog (which in my opinion all website's should) and this is the plan that 99% of my web design clients get on. It increases the monthly visits from 25,000 to 100,000, form submissions from 100 to 1,000, CDN bandwidth from 50 to 200gb and it allows you to create up to 2,000 collection items with the CMS.
Beyond that Webflow offers a business site plan (starting at $36 per month) with even more increased limits and an enterprise site plan that introduces exclusive features.
All in all the cost of hosting with Webflow not including eCommerce functionality (more on that in a bit) translates to $144–$420 annually.
Below you will find a screenshot of Webflow's current site pricing.
How Much Does WordPress Hosting Cost?
WordPress hosting can vary dramatically depending on the hosting provider that you choose. Unlike Webflow, WordPress does not act as the hosting provider for your website. In order to take a look at the costs associated with WordPress hosting we will look at the pricing for 3 popular WordPress hosting providers - Bluehost, Siteground and Flywheel.
The prices for the following 3 hosting providers do not include any promotional discounts.
Bluehost Wordpress hosting ranges from $9.99 - $28.99 per month with a 12 month commitment.
Siteground WordPress hosting ranges from $14.99 - $39.99 per month.
Flywheel WordPress hosting ranges from $13 - $242 per month when paid annually.
The price range for hosting a WordPress website with a trusted and reliable hosting provider will range from $120 - $2904 annually.
The Cost of Webflow Templates vs. WordPress Themes
Now that we went over the hosting costs it is time to cover the cost between Webflow templates and WordPress themes. While the two have different names they are similar enough to warrant a comparison. It is not uncommon for a web designer to use a template (or theme) as a starting point for a web design project and as a result we have to factor in the expense when quoting our clients. Let's take a look at the expense we can expect with the two platforms.
How Much Do Webflow Templates Cost?
Webflow currently offers over 100 different high quality templates with more being added every month. The price for the templates range from $24 to $129 each. Webflow also offers free templates.
How Much Do WordPress Themes Cost?
A WordPress theme typically costs anywhere from $0–$175. There are more than 11,000 WordPress themes available on ThemeForest so at the moment WordPress does offer a lot more in terms of choice for a "starting off point."
Webflow and WordPress eCommerce Costs
If you're looking to set up an online store, here's what you should know about WordPress and Webflow eCommerce pricing.
How Much Does Webflow eCommerce Plans Cost?
Building an eCommerce site with Webflow costs anything between $348 to $2,544 every year.
How Much Does WordPress eCommerce Plans Cost?
WordPress eCommerce plans with WooCommerce costs $662–$1000 annually. This includes costs for plugins and extensions like MailChimp and Yoast.
Webflow SEO vs Wordpress SEO
What Are the Advantages of Using Webflow for SEO?
Webflow Exports Clean Code
Webflow exports meaningful code that is easy to understand and easy to change.
Clean code helps your site to load faster, which works great for boosting your Google ranking. Also, the faster your site, the better the overall experience. It's the 21st century, and it's the internet—no one wants to wait forever to access your site, especially when they can get the same information elsewhere.
With no reliance on plugins, Webflow creates simple code that you do not have to second-guess.
Webflow Has Fully Customizable SEO Settings Built-in
Webflow supports simple mobile-friendly web designs that search engines love. It has fully customizable on-page SEO settings that you can configure at a go—no need for paid or free plugins in the backend! You can optimize your site's title tags, meta descriptions, urls, set 301 redirects, generate a sitemap and a bunch more SEO goodness all through the Webflow settings without the need for any plugins.
Webflow Makes It Easy To Design Responsively
From simple on-page editing to minimal dashboard UI, Webflow is built to help you design responsively. You can choose from over 100 Webflow templates or use the powerful visual design tools to create a custom site from scratch, just the way you like it.
What Are the Advantages of Using WordPress for SEO?
Yoast Is a Popular SEO Plugin That Is Familiar to Many
If you're familiar with SEO, you’ve probably heard of the plugin Yoast used with WordPress. Many people’s first experience with SEO was turning the two buttons on to green which is a confidence boost in itself. In any case, Yoast is a valuable SEO tool you'd like to have in your corner.
Let's look at some of the things Yoast can help with:
- Basic SEO analysis for your site, like keyword density
- Making sure your content is readable
- Snippet preview
- Optimizing your posts meta description
- Ensure that your text length is ideal
WordPress Has Multiple Plugins That Help With SEO
Apart from Yoast, WordPress also supports other plugins that supercharge your site's SEO. Some of the most common ones are:
- SEOPressor (works for comprehensive on-page SEO analysis)
- SEO Squirrly (helps you optimize your content for users)
- SEO Optimized Images (enables you to insert SEO-friendly alt texts and other attributes to your images)
- SEO Post Content Links (helps you with internal linking and to create the right anchor texts)
Plugins are great, but you need to keep a few things in mind: With so many add-ons to choose from, you should take extra care not to overload and ruin your site with a lot of extensions and plug-ins.
Many SEO’s Are More Familiar With WordPress Than Webflow
1 in 3 websites are built with WordPress, so it's no surprise that SEOs are more familiar with WordPress than Webflow. It makes a lot of sense—if you knew you'd have to deal with more WordPress sites than any other website builder for most of your career, you'd definitely pay more attention to WordPress as an SEO.
Which Is Better for an eCommerce Website: Webflow or WordPress?
Apart from Shopify and Amazon, Webflow and WordPress are also favorites for setting up an eCommerce website. But how do these two pit against each other? Let's go through some of their pros and cons in this section.
The Pros and Cons of Webflow Ecommerce
Pros of WebFlow eCommerce
Easy to Use
Customizable Pages and Fields
Unlike WordPress, you do not need code for Webflow customization. You can create custom product fields, product pages, and checkout pages in Webflow. Adding different products to your site is also very easy; all you have to do is fill the form with the necessary product details to list it on your eCommerce website.
Flexible Online Store Management
With Webflow, you can automate your online store management with a single sales pipeline. For instance, when you receive a new order on your site, Webflow automatically displays the information in your close-friendly editor. Here, you can track payments, pending orders, and your store's inventory.
Webflow serves all your marketing needs, and unlike WordPress, you don't have to bother about add-ons or plugins. Webflow also allows you to create custom pages in any template with different marketing tools.
You can sync your Google inventory with your eCommerce website, add links to your Facebook and Instagram business pages and integrate MailChimp for product emails without a single extension.
Want to tell your customers about new discount offers and coupons? You can do this seamlessly with Webflow.
Cons of WebFlow eCommerce
Limited Ecommerce Functionality
There's a lot you can do with Webflow but, there's a handful of things you can't do with it. For starters, you cannot sell digital subscriptions or membership-based products on Webflow e-commerce. So, if your business falls in this category, you may want to explore other e-commerce solutions like WordPress.
Limited is still "new" in the eCommerce field
Webflow is still new when it comes to eCommerce so it may not have all the bells and whistles just yet as something like Shopify will have.
The Pros and Cons of WordPress eCommerce
Pros of WordPress E-commerce
If you host your online store on WordPress, you get access to WooCommerce; the world's most popular open-source eCommerce solution for merchants. WooCommerce is free-to-use and allows you to explore fully responsive designs and themes for your online store.
Multiple Payment Gateways
When it comes to payment support, WordPress eCommerce trumps Webflow eCommerce completely. You can integrate your online store with different third-party payment processing platforms, including PayPal Pro, Stripe, 2CheckOut, and Square. You can create an order form for your store and add your preferred payment processing options for customers.
Flexible Product Management
WordPress eCommerce supports a wider range of products, including membership and subscription-based products. You can install a paid plugin for all your subscription-based sales.
Easy to Install
Installing the WooCommerce plugin for your online store is fast and easy, and you should be done in a few minutes. In fact, you'd spend more time deciding racking your brain about designs and themes than actually installing the plugin.
Cons of WordPress Ecommerce
Whatever theme you're choosing for your new eCommerce site, you need to consider WooCommerce compatibility. If you go for a plugin that WooCommerce does not support, you can end up with a slightly distorted store that neither Google nor your customers like. In this case, your site may experience multiple errors and crash frequently. The last thing you need is an eCommerce store that buyers cannot access when they want.
Little or No Technical Support
Basically, WordPress believes everyone is a genius and should install the WooCommerce plugin on their own. Unfortunately, this isn't the case, and many times, users who aren't "tech-savvy" get stuck. When this happens, there's little or no "guardian angel" support team waiting to help out.
Limited Functionalities for Big Ecommerce Stores
WooCommerce in WordPress is great when you need a small business or medium-sized online store. When your store expands and needs more advanced eCommerce features, a WordPress website for eCommerce may not help.
Hackers love WordPress websites and online stores because they are way easier to compromise than the others. So, you'll also need to install an SSL certificate plus security add-ons to protect all your business transactions. Also, make sure you download WordPress plugins from the developers you trust.
Which Website Builder Is Better for Web Design?
Now to the big one—web design. Everyone wants a website with exciting design features. At the same time, you wouldn't want to sacrifice aesthetics for usability. Let's take a look at how Webflow and WordPress approach design and functionality.
Pros of Webflow for web design
No Need to Code
"Sorry, I can't implement that design."
How many times have you heard this from a programmer?
Countless times, if we're honest.
Thankfully, with Webflow, you don't have to hear that ever again, seriously. You can design your website without writing a single line of code for web development.
All the code you need is already translated into fully responsive HTML elements that you can drag and drop into your canvass. With Webflow, you can stylize design elements however you want and get visual feedback right on time. No need to bother about design implementation or code editing.
You Can Quickly Build Responsive Websites
Do you want to see how your design feels on different smart devices? With a click of a button, Webflow reveals your website's reflow designs for different screens, including tablets and smartphones. Since you don't have to spend time iterating reflows for each device, you can pay attention to the things that actually matter, like matching your content with the design for different smartphone users.
Powerful and Easy To Use CMS
Boring—that's how it feels slapping your content on the same design every other time, but it doesn't have to be this way. With Webflow, you can design for content and build real empathy with your users.
Webflow allows you to create a blog post design that matches your content’s type, look, and feel. You can also explore custom designs to switch up to your CMS.
Pros of WordPress for web design
Thousands of Themes Available
With 11,000+ themes in WordPress, you can stylize your website any way you want. There is no need to waste time on trial and error designs; kick things off with a template that your audience already knows.
Apart from the SEO benefits, choosing a WordPress template means your site will be free of bugs for the most part. If you opt for a custom template, you'll get clean code that you can tweak for feature updates whenever you need to.
Many Website Builders Available (Elementor, Divi, Etc)
WordPress works with free page builders like Elementor and Divi, and this allows you to explore advanced design solutions and create high-quality designs for your site without a single line of code. For instance, Elementor for WordPress offers a wide range of design possibilities, including a mobile-editing toolset, useful widgets, and a design template library.
The best part of building your site with Elementor for WordPress is its live frontend editor. This allows you to visualize your design to see how the different elements come together as you create each layout.
Many Resources To Learn WordPress
"I can't find a WordPress learning resource," said no one ever. If you do a quick Google search, you will find different guides, video tutorials, courses, blog posts, and articles that can help a WordPress novice get the web builder’s basics and start designing fabulous websites in no time.
For starters, here are a few resources you can check out:
While WordPress supports a wide range of plugins and features, Webflow is every designer's dream—simple, visual, and no-code. Ultimately, the type of project you're working on should determine whether you're Team Webflow or Team WordPress.
If you're handling a complex website design project, you may want to pitch your tent with WordPress so you can play around with more plugins and features. On the flip side, if the project you're handling is all about showing how great a designer you are, then Webflow is your go-to builder.
Fernando Alvarez Jr. is a freelance SEO consultant and Webflow developer from Anaheim, CA
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